Registration opens March 2nd.
Tuesday, April 24th in the CBS Auditorium of Hamilton Hall at Broad and Spruce
What is Gamification? Gabe Zichermann, author of “Game-Based Marketing,” introduces the topic at hand.
Gamification for community engagement and volunteer recruitment A panel providing overview of successful gamifications and analysis of their usefulness in non-profit scenarios. It has been said that effective gamification only occurs when there’s already an effective game dynamic in place, and, hence, gamification is simply a recognition and effective use of such inherent dynamics. In many cases community interactions can clearly benefit from this sort of informed assessment.
Mozilla Hive NYC Chris Lawrence provides an overview of Hive’s activities, including those utilizing the Mozilla Open Badges system. “Hive NYC is a New York-based Mozilla learning lab that engages youth around innovation, digital media and web-making. As part of a larger network of 35 organizations offering out-of-school programs for youth, Hive NYC provides a testbed for Mozilla projects, gives network members access to innovative digital literacy and web-maker programming, and allows youth to act as co-designers and builders in new Mozilla learning initiatives like Hackasaurus, Open Badges and the School of Webcraft.”
Gamification of Fundraising A panel specifically addressing gamified opportunities in fundraising, and related data analysis regarding donors. There are a number of social fundraising tools; we will be discussing how gameplay dynamics effectively increase reach and enhance other activities in a range of such elements.
1:30 PM-3:30 PM
Ryzing: A Case Study of Fundraising embedded into Gameplay A presentation of specific data learnings from a recent initiative by David Gloss of Here’s My Chance (HMC) into the casual gameplay of ryzing.com. This session will explore what we can learn and use of the nature and interests of donors in other environments, and the potential value of embedded strategic relationships in games and elsewhere for fundraising.
What Serious Games do: Commissioning Serious Game Creation A panel discussion of the discovery process and definition of scope, both in technical development and of your potential audience. This should help you to assess whether serious games can achieve your goals, and to understand how best to engage and work with game developers.
4:00 PM-6:00 PM
Followed by Social Hour in the Lobby
6:15 PM-7:30 PM
Sponsored by the Corzo Center for the Creative Economy